9/7/2023 0 Comments Lenovo tor switch stackingThat move may have slowed down Lenovo’s momentum in the market, since resellers who put in the time to get certified as official channel partners are typically offered incentives such as better sales margins. “We took some stutter steps” after the IBM server business acquisition, Skaugen said.įor example, over the past few years, Lenovo stopped offering some certifications for channel partners, Skaugen said. The company has also revamped its global channel strategy, noted Kirk Skaugen, president of the Data Centre Group and up until last year general manager of Intel’s Client Computing Group. “That’s partly because the company has fully put the acquisition of IBM’s System x group in the past, but is also stepping forward with a comprehensive portfolio that reflects its vision of the current server market.” “I believe Lenovo’s new branding schema is actually a pretty big deal,” said Charles King, principal analyst at Pund-IT. The ThinkServer and System x server lines will continue to be supported, but going forward the new servers, storage and networking products will carry the ThinkSystem brand, complementing the ThinkAgile converged-system product family. “This is the broadest portfolio announcement in the history of Lenovo,” said Kamran Amini, executive director for the company’s server and storage lines. The company unveiled 14 new servers, seven storage devices and five new networking fabric products at its Transform event. Lenovo is tied for third in server market share with Cisco and IBM, well behind HPE and Dell EMC, according to IDC, and has a particularly steep uphill battle ahead in North America. Lenovo wants to be a global player not only for the enterprise data centre but also in hyperscale computing. The product launch, staged in New York, was the first major event for Lenovo’s Data Centre Group, in business since April. Lenovo is taking on Dell EMC and HPE with its biggest portfolio refresh since it acquired IBM’s x86 server business three years ago, offering a line-up of servers, switches, SAN arrays and converged systems intended to show that it is a serious contender in the data centre and software-defined infrastructure market.
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